Luisa Beccaria encompasses a bespoke lifestyle that extends to fashion, homeware, accessories, interior design, and even special Italian delicacies produced in a time-honoured way – sustainably and biologically.

It is a universe of feelings, moods and atmospheres, blended together harmoniously by the desire to bring inspiration and beauty to every experience.

Every action is an encounter; it transforms everyday life into a tiny work of art, where imagination and reality unite.

The iconic Luisa Beccaria style combines dynamic urban energy with the spirit of the Arcadian countryside. It embraces memories of journeys and artistic references to curate a unique adventure.


The Luisa Beccaria philosophy embraces

true craftsmanship, from raw materials to unique fabrics. The products are made with skill and professional expertise, the kind of collaboration that breeds sincere and versatile friends in the wardrobe, enriching life. All achieve superlative quality and ensure the lowest possible impact on the environment.

Sustainability is achieved through slow fashion, by creating shapes and styles that adapt to modern luxury yet remain timeless.

The brand’s language is evocative and poetic- eccentric at times. It aims to communicate the fragile yet strong, passionate nature of a self-confident, romantic woman, the kind who projects herself in all that surrounds her.

Inclusivity is also a key part of the research, as the dresses or objects are dedicated to all the world’s women. 

These are some of Luisa Beccaria’s values. We strive to shape a new concept of femininity that condenses grace and strength.

Brand History

Luisa Beccaria’s aesthetics were perfectly defined at the very beginning of the young Milanese designer’s career. She exhibited her first collections amidst art galleries and wonderful gardens in the
centre of Milan. Light dresses, pictorial inspirations, frailty and luxury fabrics were the main features of an aesthetic lexicon which evolved over time, marking the pathway of the label’s growing  strength.
It was in 1991 that the then-young brand was first invited to the Rome catwalks, and immediately afterwards, to the haute couture shows in Paris.
The first ready-to-wear collection was presented in 2001 in Milan mixing dream and luxury with the needs of everyday dressing.
Different types of women and celebrities fell in love with this bespoke, new-romantic, light, and sometimes fairy-tale style: Nicole Kidman, Sarah Jessica Parker, Angelina Jolie, Kate Winslet, Halle
Berry, Madonna, Uma Thurman, Helena Bonham Carter, Lady Gabriella Windsor, just to mention a few.
In 2006, Lucilla, Luisa’s first-born child, started to cooperate in the company. The “mother and daughter duo” was evolved slowly, and this alliance nowadays applies to the special lifestyle project, embracing different features and issues, mixing once again dream, art, nature in order to create a continuous dialogue between generations.

Fashion concept

Aesthetics and ethics are one and the same in Luisa Beccaria’s world.  Eternal beauty is the inspiration. We believe artistry and creativity, when combined with our specially designed fabrics, prints and colours, translate to an ethereal vision of femininity. This new-romantic approach is rooted in painting, poetry and music.  We believe this is the secret for both couture and ready-to-wear to come to life.

Founder and Artistic Director

Luisa Beccaria

Romantic, imaginative, feminine… Luisa Beccaria represents the contemporary female dreamer. She has always been a motivator, a warrior for today, with a pioneering and free spirit.

Since her early youth, Luisa nourished her imagination and her hunger for beauty, drawing from painting, music, poetry, movies and nature. She has spent her life searching for beauty in all of its forms, a huge source of life and happiness.From New York to London and the Middle East, she has collected countless inspirations and has staged numerous shows around the world which charm her international customers. But this life dedicated to fashion and beauty is tightly intertwined with love and family. Luisa, with her husband Lucio Bonaccorsi, a Sicilian nobleman, and her five children Lucilla, Lucrezia, Ludovico, Luna and Luchino, combines the energy and vitality of Milan with the wild exuberance of Sicily, creating a team with multiple, integrated businesses that have a sole aim: to provide a distinct and curated lifestyle.

The Designer

Lucilla Bonaccorsi

Lucilla Bonaccorsi, the eldest daughter , is Luisa’s right hand in the various activities. She is head of the design team for ready to wear and also takes care of the international clientele. Lucilla grew up amongst art and culture, between the Luisa Beccaria atelier and dynamic and iconic cities such as London, New York and Paris . She learnt the secrets of the fashion system as a child – from production and press relations to creative design. This is how, over the years, Lucilla developed a very passionate “Luisa Beccaria” vision and aesthetic. Since 2006, she has  been part of this project reinforcing the values of beauty and  poetry with the freshness and tradition exemplified in all Luisa Beccaria’s creations.

E-Commerce – Marketing – Homeware

Luna Bonaccorsi

Luna, has always been the brand muse, modelling since the age of five for the brand‘s fashion shows. She is very energetic and full of life.

She spent several years studying fashion in London and in 2017 joined the Luisa Beccaria company.

She has designed and launched the E-commerce site and continues to dedicate herself to the marketing and online development of the brand. She also takes care of customer service.

Lu Family

The Lùworld is the LùFamily planet. It all started on July 13th 1983 when Luisa Beccaria and Lucio Bonaccorsi married. Due to their love, five children came to life, Lucilla, Lucrezia, Ludovico, Luna, and Luchino. A new dynasty was born.

Lucio Bonaccorsi is an entrepreneur and farmer, with a strong passion for his agricultural properties, where he produces fully biological products. Castelluccio, the family estate in Sicily, was revitalized by the energy of this couple. Lucio and Luisa’s five children contribute and partner the family enterprise.

Lucrezia Bonaccorsi

Lucrezia, expressed her artistic talents in various projects culminating in the creation of Lùbar. She is also an expert in scenography and home and interior design. She has always collaborated on the special settings of the Luisa Beccaria shows and decoration projects like our new store in Capri.

Ludovico Bonaccorsi

Ludovico, is the third child and the first son. He has managed and developed successfully the Lubar hospitality business.

Luchino Bonaccorsi

Luchino is currently studying Economics at university, with a major in Family Business. He is already involved and passionate about the family activities. Since when he was quite young, his ambition and vision have been consolidating the family business and strengthening the relationship between our different activities : fashion , lifestyle, hospitality, food and biological products from the countryside.

Lu World

Almond and olive trees grow on the Feudo del Castelluccio’s rich lands, an ancient fief and palazzo with a church and gardens in the Noto countryside. Castelluccio is the Sicilian family estate brought back to life by Luisa and her husband, the Sicilian aristocrat Lucio Bonaccorsi. In this exceptional place, genuine Italian delicacies have been created, such as the organic extra-virgin olive oil “Castelluccio” DOP.


A limited number of  traditional houses are available for rent, both on the estate and in the wonderful Nature Reserve of Vendicari, on the shores of the Mediterranean Sea.

Homeware Collection

Sunlight streams through coloured glasses, whilst fields of spring flowers, rendered in porcelain, form the table centre piece, all presented on an elaborate tablecloth. Beauty is evoked through both small and larger details, which create a dialogue between nature and the home.

The home is at the centre of Luisa Beccaria’s harmonious world. Its unique sensibility is not expressed simply through fashion and objects, but also through creating exceptional environments. The emphasis is on the tasteful and creative use of ceramic tiles and wallpaper and using traditional artisanal methods.

We are available for consultancy about houses, landscape and party design.


Inspired by family holidays in the Sicilian countryside, Lucrezia and Ludovico, together with Lucilla founded Lùbar in 2017, a charming bar and restaurant in the Villa Reale of Milan. This evocative venue reflects the brand and family aesthetic – Sicilian recipes and Milanese dynamism combined with originality and modernity.

Concept Store

Luisa Beccaria’s contemporary inspiration and creativity are embodied in its one-of-a-kind luminous Milan store in Via Formentini 1. It is a crystal box with mirrors, boiseries and chandeliers, that reflect the brand’s new-romantic world. Here, Luisa Beccaria’s dreamy collections are displayed: ready-to-wear, bridal, childrenswear, accessories, homeware, couture and made-to-order. There is also an important and extensive collection of bridal gowns, wedding lists and a special occasion section with numerous ideas and proposals for the perfect event.


In the renowned Brera district, the historical heart of Milan, with its peculiar mix of art, nature and fashion, Luisa Beccaria opens the door to this unique place, which transforms shopping into a bespoke, authentic experience. It is a sensory journey, starting from the window displays, and then leading to textures, colours and emotions. It is a window into the Luisa Beccaria lifestyle.