About Us

Luisa Beccaria designs dreams of exquisite beauty. It harnesses the magical and ethereal, creating a version of femininity which feels fragile and romantic but also powerful and authentic. The brand’s central mission is to help women around the world to stand up and shine.

Luisa Beccaria encompasses a bespoke lifestyle that extends to fashion, homeware, accessories, interior design, and even special Italian delicacies produced in a time-honoured way – sustainably and biologically.

It is a universe of feelings, moods and atmospheres, blended together harmoniously by the desire to bring inspiration and beauty to every experience.             

Every action is an encounter; it transforms everyday life into a tiny work of art, where imagination and reality unite.

The iconic Luisa Beccaria style combines dynamic urban energy with the spirit of the Arcadian countryside. It embraces memories of journeys and artistic references to curate a unique experience.


The Luisa Beccaria philosophy embraces

true craftsmanship, from raw materials to unique fabrics. All are combined with knowledge and professional expertise, the kind of collaboration that breeds sincere and versatile friends in the wardrobe. All achieve superlative quality and ensure the lowest possible impact on the environment.

Sustainability is achieved through slow fashion, by creating shapes and styles that adapt to modern luxury yet remain timeless.

The brand’s language is evocative and poetic- eccentric at times. It aims to communicate the fragile yet strong, passionate nature of a self-confident, romantic woman, the kind who projects herself in all that surrounds her.

Inclusivity is also a key part of the research, as the dresses or objects are dedicated to all the world’s women. 

These are some of Luisa Beccaria’s values. We strive to shape a new concept of femininity that condenses grace and strength.

Fashion concept

Aesthetics and ethics are one and the same in Luisa Beccaria’s world.  Eternal beauty is the inspiration. We believe artistry and creativity, when combined with our specially designed fabrics, prints and colours, translate to an ethereal vision of femininity. This new-romantic approach is rooted in painting, poetry and music.  We believe this is the secret for is both couture and day dresses to come to life.

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Homeware Collection

On a Luisa Beccaria table, sunlight streams through coloured glasses, whilst fields of spring flowers rendered in porcelain sit as table centre piece, all presented on an elaborate tablecloth. Beauty is evoked through both small and larger details, which create a dialogue between nature and the home.

The home is at the centre of Luisa Beccaria’s harmonious world. It’s unique sensibility isn’t simply expressed through fashion and objects, but also through creating exceptional environments. The emphasis is tasteful and creative use of ceramic tiles and wallpaper and using traditional artisanal methods.

We are available for consultancy about houses, landscape and party design.

Shop now [bottone che rimanda allo shop – pagina home collection]

Lu World

Almond and olive trees grow on the Feudo

Del Castelluccio’s rich lands. They sit near an ancient fief and palazzo, where a church and gardens have laid peacefully in the Noto countryside for generations. Castelluccio is the Sicilian family estate Luisa and her husband, the Sicilian aristocrat Lucio Bonaccorsi, brought back to life. In this exceptional place, genuine Italian delicacies have been conceived, such as the organic extra-virgin olive oil “Castelluccio” DOP.

A limited number of these traditional houses are available for rent: Both on the properties in the estate and in the wonderful Nature Reserve of Vendicari, on the shores of the

Mediterranean Sea.

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Luisa Beccaria’s aesthetics were perfectly defined at the very
beginning of the young Milanese designer’s career. She exhibited her
first collections amidst art galleries and wonderful gardens in the
centre of Milan. Light dresses, pictorial inspirations, frailty and
luxury fabrics were the main features of an aesthetic lexicon which
has evolved since then, marking the pathway of the label strength.
It was 1991 when the then-young brand was first invited to the Rome
haute couture catwalks, and afterwards, to the Parisian fashion week.
The first ready-to-wear collection was presented in 2001 in Milan
sophisticated and original catwalks mixing dream and luxury with
everyday dressing needs.
Different types of women and celebrities fall in love with this
bespoke, new-romantic, light, and sometimes fairy-tale style: Nicole
Kidman, Sarah Jessica Parker, Angelina Jolie, Kate Winslet, Halle
Berry, Madonna, Uma Thurman, Helena Bonham Carter, Lady Gabriella
Windsor, just to mention a few of them.
In 2006, Lucilla, Luisa’s first-born child, started to cooperate in
the company in the artistic direction. The “mother and daughter duo”
was born slowly after, and this alliance nowadays applies a peculiar
lifestyle project, embracing different features and issues, mixing
once again dream, art, nature in order to create a continuous dialogue
between generations, the beloved Sicily and Milanese energy and

Lu Family

The Lùworld is the “planet” the”LùFamily” inhabits. It all started on July 13th 1983 when Luisa Beccaria and Lucio Bonaccorsi first married. Due to their love, five children came to life, Lucilla, Lucrezia, Ludovico, Luna, and Luchino. These circumstances gave life to an entirely new dynasty.

Lucio Bonaccorsi is an entrepreneur in agriculture, and has a strong passion for

his properties, where he produces biological products. Castelluccio, the family estate in Sicily, was revitalized by the energy of this couple. Lucio and Luisa’s five children contribute and partner the family enterprise.

The Designer

Luisa Beccaria

Romantic, imaginative, feminine… Luisa Beccaria represents the contemporary female dreamer. Constant inspiration drawn from poetry, art and nature aids Luisa in shaping her idea of beauty, able to release the dreaming spirit of every woman. Luisa has always been a motivator, a warrior for today, with a pioneering and free spirit.

Since her early youth, Luisa nourished her imagination and her hunger for beauty, feeding it with painting, music, poetry, movies and nature. She has spent her life searching for beauty in all of its forms. From New York to London and the Middle East, she has collected countless inspirations; the same which charm her international customers. But this life dedicated to fashion and beauty is tightly intertwined with love and family. Luisa, with her husband Lucio Bonaccorsi, a Sicilian nobleman, and her five children Lucilla, Lucrezia, Ludovico, Luna and Luchino, combines the energy and vitality of Milan with the wild exuberance of Sicily, creating a team with multiple, integrated businesses that have a sole aim: to provide a distinct and customized lifestyle.

The Designer

Lucilla Bonaccorsi

Lucilla Bonaccorsi, is the Designer of the brand. She takes care of the international clientele (luci deve mandare) 

A golden brocade dress; a Parisian catwalk; a flower in her hair… If you are introduced to the fashion world at eight, your destiny is absolutely clear. And that is Lucilla’s story.

Lucilla grew up amongst art and culture, between the Luisa Beccaria atelier and dynamic and iconic cities such as London and New York. She learnt the secrets of the fashion system as a child, from production and press relations to creative design. And it is also how over the years, Lucilla developed a very “Luisa Beccaria” personal vision and aesthetic. Since 2006, she has furthered the tradition and the beauty exemplified in all Luisa Beccaria’s creations.


Luna Bonaccorsi

Luna, twenty-fifth years old, since 2017, is dedicated to the
Marketing and the development of the family brand business’s online


dresses, first displayed in art galleries and enchanted gardens or in unspoiled unusual locations , subsequently at Rome and Paris haute couture weeks, till the new ready-to-wear line in 2001.
Inspiration and creativity have no time, no space. They have no words to speak, they simply reveal themselves. Since her early youth, Luisa, born in Milan, nourished her imagination and her hunger for beauty, feeding it with experiences from painting, music, poetry, movies, drama, design. She has spent her life in search for beauty in every form , like a huge source of life and happiness . From New York to London, and the Middle East, she collected  different inspirations; the same which charms her international customers and make them flock to her iconic Milan boutique.
But this life dedicated to fashion and beauty is tightly entwined with love and family. Luisa, with her husband Lucio Bonaccorsi, a Sicilian nobleman, and her children Lucilla, Lucrezia, Ludovico, Luna and Luchino, mixes the energy and vitality of Milan with the wild exuberance of Sicily, creating a team with multiple, integrated businesses with a sole aim: to provide a distinct and customised lifestyle.


Lucilla, together with her siblings Lucrezia and Ludovico, founded the Lùbar in 2017, a charming bar and restaurant in the Villa Reale of Milan. The restaurant reflects the brand and family aesthetic: Sicilian recipes and Milanese dynamism come together, fused in a cool and evocative 

Ludovico Bonaccorsi

Ludovico, is the third born child and the first son. While managing and developing the Lùbar hospitality business, he is also in charge of the Luisa Beccaria administration & business development.

Lucrezia Bonaccorsi

Lucrezia, has expressed her artistic talents in projects culminating with the creation of Lùbar. She is also an expert in scenography and home & interior design.

Luchino Bonaccorsi

Luchino is currently studying Economics with a major in Family Business. He is already involved and passionate about the family activities.

Concept Store

Luisa Beccaria’s contemporary inspiration and creativity are embodied in its one-of-a-kind Milan store in Via Formentini 1. It is a crystal box with mirrors, boiseries and chandeliers, that reflect the brand’s new-romantic world. Here, Luisa Beccaria’s dreamy collections are displayed: ready-to-wear, bridal, childrenswear, accessories, homeware, couture and made-to-order. In the renowned Brera district, the historical heart of Milan, with its peculiar mix of art, nature and fashion, Luisa Beccaria opens the door to this unique place, which transforms shopping into a bespoke, authentic experience. It is a sensory journey, starting from the window displays, and then leading to textures, colours and emotions. It is a window into the Luisa Beccaria lifestyle.