History

The Designers

Concept Store

History

Romantic, imaginative, feminine… Luisa Beccaria represents the contemporary female dreamer. Constant inspiration drawn from poetry, art and nature aids Luisa in creating a bespoke beauty, able to free the dreaming spirit of every woman. Since its debut during the '80s, the Luisa Beccaria aesthetic and style has been taking shape through beautiful dresses shown among art galleries to enchanted gardens. In 1991, the first haute couture collection was shown on the catwalks in Rome and Paris. From 2001, Luisa Beccaria’s creativity along with the lustrous fabrics and exceptional quality, has been conceptualizing the brands prêt-à-porter line. From Europe to New York, Luisa Beccaria’s fashion is always inspired by new concepts, and continuing to evolve Luisa created crossed the Italian borders and seduced women like Nicole Kidman, Sarah Jessica Parker, Angelina Jolie, Kate Winslet, Halle Berry & Madonna… From 2006 by the contemporary vision of her daughter Lucilla Bonaccorsi. Together they create a continuous dialogue in which the Mediterranean impressions from their beloved Sicily, meet the heart rending concreteness of Milan.

THE DESIGNERS

Luisa Beccaria

Inspiration and creativity have no time, no space. They have no words to speak , they simply show themselves. Since her early youth, Luisa, born in Milan, nourished her imagination hungry of beauty, feeding it with experiences from painting, music, poetry, movies, drama, design. From her first collection, shown when she was just twenty, Luisa grew up cultivating her own beauty model and expressing it throughout her creations. She developed her light and dreamy style by the art galleries, her first boutique, the haute couture of Rome and Paris... But this life dedicated to fashion and beauty met also love and family. Luisa, with her husband Lucio Bonaccorsi, a Sicilian nobleman, and her children Lucilla, Lucrezia, Ludovico, Luna and Luchino, mixes the energy and vitality of Milan with the wild exuberance of Sicily.

THE DESIGNERS

Lucilla Bonaccorsi

A golden brocade dress; a Parisian catwalk; a flower in your hair... If the fashion world greets you in this way when you are just eight, your fate is absolutely clear. And that is Luccilla's story, born at the same time from the Sicilian family of Reburdone princes, that of the antique Beccaria nobles and the lifeblood of fashion. Lucilla grew up among art and culture, between Luisa Beccaria atelier, classical studies and international experiences (often as the brand ambassador in lively and iconic cities such as New York). That's how she started learning just as a child the secrets of fashion system, from production to press relations, till the creative design. And that's how Lucilla, working her ways up, developed her own vision and aesthetics, integrating them into a tradition made of dream and beauty. In facts, from 2006 she collaborates to all of Luisa Beccaria prêt-à-porter collections, with her youth and her unique style.

Concept Store

L'estro e la creatività contemporanea trovano una sintesi unica nell'esclusivo store Luisa Beccaria di Milano, in via Formentini 1. Una scatola di cristallo che, tra specchi, boiseries e chandeliers, introduce nel mondo neo-romantico, dove trovano spazio le collezioni glamour, contemporanee e sognanti firmate Luisa Beccaria: donna, sposa, bambino, accessori, dettagli arredo, demi-couture. Nel cuore della Milano storica, in quella Brera che accoglie arte, natura e fashion, Luisa Beccaria propone uno spazio dove una visita non si esaurisce nella parola shopping, ma diventa un'esperienza autentica. Un viaggio sensoriale, che si svela già dalle trasparenze delle vetrine, tra texture, colori ed emozioni, per scoprire il lifestyle Luisa Beccaria.

Un'esperienza, un mondo di creatività, un attimo neo-romantico.

Lo store Luisa Beccaria segue i seguenti orari: lunedì 15.00 – 19.30; dal martedì al sabato 10.00 – 19.30; la terza domenica del mese 11.00 – 18.00.